They have the experience, the contacts, and the industry clout to make things happen. They'll make sure properties are seen by the right people. And they'll call on their extensive marketing and creative network to provide the right direction as they build the value of each brand.

They develop relationships based on trust—with their clients, with talent, with manufacturers, and with business partners who enable us to enjoy long-term growth.

They understand the individual needs of creators and talent because they've worked with some of the greatest, including Peanuts creator Charles M. Schulz, baseball great Alex Rodriguez, and NASCAR driver Dale Earnhardt Jr. They understand and respect the creative temperament and the demands placed on celebrity and they work closely with the talent to help them realize their vision—and their licensing potential.

They capitalize on opportunities because they're nimble and quick on their feet. While their clients appreciate the innovative approach they often take to business, they also make sure to take care of the basics. They execute licensing plans with business partners who fit each property strategically, not simply with the highest bidder.